The Edward Jones Capital Showcase was a single game matchup between #1 Michigan and #3 Duke in Washington D.C. at Capital One Arena. The goals for this project were to create a truly memorable and immersive experience for the teams, fans, and media alike. Creating the visual look for this event was an incredible experience. Starting with designing the logo in collaboration with Edward Jones for the “Edward Jones Capital Showcase” to animating dynamic court projections and full venue signage for the event as well for both Duke and Michigan open practices in a first of its kind ESPN College Gameday experience, to transforming locker rooms and tunnels, to creating a webpage and designing cohesive social media assets that built hype for weeks.
